What every physician needs to know: Googling your patients

Health care professionals are not immune to the lure of social media or the ubiquity of Google. And like most, turn to the Internet to find answers to questions big and small.

But what happens when physicians go online to learn about their patients? Incidence of “patient-targeted Googling,” (PTG) is on the rise. But should professional standards and privacy prevent physicians from conducting PTG?